Betty was born and raised up in Kenya, she is the first born in a family of eight children. She grew up in male dominated community where Women were not to be heard but seen. Missing school was the order of the day, being a girl helping with household chores was more valued than education.
It took many years to come to terms with the digital world. Its only two years ago that I interacted with Twitter as marketing tool at the age of 33.Interestingly this is still very evident in the community we are living in. A study done by future internet, http://www.mdpi.com/1999-5903/6/4/673 states that, women are estimated to constitute 25% or less of Internet users in Africa,
Despite all the challenges that I faced, I worked very hard and managed to finish school, went to college and secured a job. It is while I was working as regional supervisor in a Micro Finance bank. I noticed the struggle women were going through in accessing financial services and using digital tools, the women from rural areas traveled km to access banking services, some had phones but they didn’t know how else to use as a tool other than just receiving a call, this reminded me of the struggles I went through as a girl and as woman and its then that I realized I needed to become a change agent.
I started looking for ways to make a difference in women lives, I joined a program with Ashoka and this opened my eyes on social entrepreneurship something that have never heard all my years. I thought to myself how many women are out there and are not aware of such opportunities that I only learned through the internet. I was determined to learn and so I joined World Pulse and took an online course (Digital 101), for the first time in my life I gained the confidence to share my story because I met other great women who shared too. Its then that I realized my life was not a secret any more I needed to become a voice. My vision to change communities was born.
A study by http://www.unesco.org/new/fileadmin/MULTIMEDIA/HQ/ED/pdf/ILD-2016-UNESCO-DG-message-en.pdf. There remain today 758 million adults who cannot read or write a simple sentence. Two thirds of them are women. This means women still remain vulnerable in terms of getting information. Intel® She Will Connect is a direct result of findings in the groundbreaking “Women and the Web“. The report found that “[o]n average across the developing world, nearly 25 per cent fewer women than men have access to the Internet, and the gender gap soars to nearly 45 per cent in regions like sub-Saharan Africa.” Without concerted action to address gender-based barriers, it has been estimated that the Internet gender gap could grow to 350 million women in three years’ time. – See more at: http://www.unwomen.org/en/news/stories/2014/3/intel-press-release#sthash.lBMhl6g3.dpuf
I left my corporate job to found a start up to address financial and digital challenges facing the women and youth. The number of people going online to conduct everyday activities, such as business and banking, education, seeking employment, civic engagement and forming and maintaining social relationships, is increasing every day. We believe women should part of the game. We are establishing canters and hubs for them to access basic computer training, entrepreneurial opportunities, financial and digital literacy training. I have partnered with a computer training center that is offering training at a subsidized fee and a Social enterprise that trains on farming through technology. We are targeting 1,000 women by June 2017.